Fire Alarm Companies

After building

light the fire, some suggest that Amazon will move next to mobile phones. But this is a complicated issue to do the job. Another has much more potential to make money

Want to know what Amazon will do next? Obviously if you think about it. Despite reports that will crazy Amazon with a phone, or buy RIM, none of this makes sense. Enter the mobile phone sector is the most gigantic pain if it is not very great, and now the rewards are so great, even if you are good to go phone - ask HTC, Sony Ericsson or Nokia

No. Think about what Amazon does better: it sells content and gadgets. It is very good at both. Kindle is a kind of apotheosis: an e-reader who can sell the content (and can not direct rival). The Kindle is the perfect lock-in.

Unless, of course, Amazon has a lot of video content. This does not work on the Kindle e-ink.

Entry

kindle the fire, with its forked version of Android that is not in contact with Google's servers (and where the browser goes through proxies own Amazon, not the "native" Internet). It shows the Amazon scale - but again, this is far from a phone. Lighting the fire is a product that can be sold, or to persuade retailers to sell. And you can play movies on it, as TechCrunch noted in November:

Despite its screen size, fire is a video display of excellent quality. It is directly related to the Amazon Instant Video where you can buy or rent video downloads. The selection is pretty decent, with a mix of old and newer movies and TV shows. You can listen or download movies directly to them later. I've had no problem with streaming. The images are sharp and have seen full episodes without any problems thanks to a strong Wi-Fi

Also see the movies through Netflix or Hulu Plus, which have applications available in the fire. But if you are a member of Amazon Prime (all you can eat for $ 79 shipping per year), you get instant video thrown in. It's a bargain, given that Netflix plan costs only 96 per year, and you do not get free shipping of Christmas gifts with that.

But as the article also noted that "watching videos on the fire [is] a lonely experience."

Hmmm. How can I solve this problem, eh? What is the next step is obvious from Amazon

. To be precise, a set-top box which is "set" in the content of the Amazon, in the same way as Google TV is "settled" on channels such as YouTube, as they light the fire is in line with Amazon content.

Note

I say this not based on any conference from Amazon, or partners. I'm just after what is logical for a company that focused on selling content through devices it controls.

her crazy? Not at all: Amazon LOVEFiLM UK, and has some of the heaviest servers worldwide (a legacy of its decision not several years ago to get rid of their old servers, but decided fair to add the new and increasingly a cloud service was born.)

Enter the set-top box business in the U.S., the most logical place to start, it makes sense for Amazon. It has a large number of customers. Gives details of customers credit cards, so if you want to buy a movie and start the transmission of your home, anything can happen smoothly.

Ah, but where do you get the software? No problem - Android rides to the rescue again. No need to adjust much of Google TV software (which is open source and Android, and being adjusted to hell and back by companies around the world for their own projects) to produce television Amazon. All elements of intelligent television - would join the Internet, but as a set-top box (which can be adapted to existing TVs, a better go of having to buy a whole new set) that would be portable. And it would be to bring people the content of the Amazonian ecosystem.

But we can see that Apple has become too interested in this huge and largely untapped market. Tim Cook, Apple's CEO, did not dispel the notion that the company could make a move more aggressively in the market for intelligent television when he spoke on Tuesday, Goldman Sachs conference. In fact, positively seemed to point to television as a place where Apple has not done enough yet.

The full transcript is at Macrumors, but here on television Cook:

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