Sunday, December 11, 2011

Same Talking, Different Heads: How Not To Localize News

If you have not seen this little clip of a group of local television announcers saying that exact




Honestly, it's hard not to see this and think that all anchors have not been the same scenario. Although the term is very common, it is
that common to many speakers use the same expression. It is possible that this is new to all members of a single firm, which sent a basic script - but again, this seems to highlight the growing mismatch / ridiculous new TV these days. If only we have 50 different players, all alike read the script, why not have a single presenter to do, and air directly in all the other stations.
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