Wednesday, December 21, 2011

P2 Games on why Peppa Pig iPhone apps aren't always what they seem

Peter Sleeman

why counterfeiters defend the App Store is part of the work

In early December, we covered Peppa Pig Christmas in the newspaper after the rush for applications Guardian. It seemed: a collection of mini-games left with Peppa, family and friends, released by the British publisher of games P2 Games, which authorized Peppa

The only drawback? This was false. Alerted by a commentator on the pole, we contacted P2 Games to find that not only have a publication of the application without a license, but they did, claiming to be the company that owned the rights.

The application is still live on the App Store at the time of writing, although P2 Games is in the process of filing Apple demolition required.

The company has a lot of brand licensing for children's games and applications - Fireman Sam, Postman Pat SDS, I guess with Jess and Tinga Tinga Tales, among others - and co-director, explains Peter Sleeman These malicious applications that part of the work.

"So far we have seen four false claims Peppa Pig and Ben and Holly small kingdom of the application for a formal application is launched next year," he said.

"We have a significant presence in the area of ??children and saw the surface of other applications that are clearly not agents of other licensed properties, including the titles of the BBC. Some of these species are defined in opportunities and we believe that reuse the same code and the engine to reproduce different properties. "

"We want the person or company, because we worked for three years to build P2 on one of the leading publishers of entertainment for preschool children in the UK in IOS. And yes, I think a serious problem that anyone can publish on iTunes under the pretext of P2, while clearly not the same company. We will work with Apple to ensure that this never happens again. "

Meanwhile, P2 works with the removal procedure standard for Peppa Pig Christmas removed from the App Store, as it did in previous rogue applications of this type.


"The work of dismantling procedures, but it's a slow process," he said. "We do not expect Apple to be a police officer in all the individual properties licensed but it is frustrating to have to go through the same process every time it happens. "



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