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NDP for the United States and Europe deal with the context for the iPad as the elephant in the room shelf - but careful study indicates how Xoom Motorola and RIM have really been sold

work faster to think that you work in the following two paragraphs: In August, from Apple on the Tablet PC market in Western Europe is estimated at 75.69%. Then, the overall market grew by 20%. In September, the share of Apple tablets in Western Europe is estimated to have declined by 67, 34%.

While actual sales increase or decrease the Apple Tablet in Europe

While pondering that one (the answer will come later), here is some context data, a company of European market research:. In August, seven-inch tablets are only 2% of sales in Western Europe

two. By. Percent. This is the market share of the tablets as the RIM playbook and ... all other 7-inch tablet. Context that he is "more a comment on the appeal of the current 7-inch tablet."

that arithmetic leaves the other 98% of the shelf above the size -. Most likely around 10 inches

In fact, in the context of best-selling non-Apple tablet in the period between August and September in Europe were the HP TouchPad (not surprising, given her 99 pounds on the sale price of fire ), the transformer Asus and Acer Iconia Tab.

TouchPad

Once it has disappeared (ie September), the transformer and the Iconia Tab is still the most popular when it excludes the iPad, depending on context.

This came in a press release was titled "Consumers are hungry for non-Apple tablet."

It would certainly be interesting consumers away from Apple's iPhone, which dominates the area of ??the tablet in 2010? Let's take a look.

But wait - why exclude iPad context? In fact, watching the original version, no figures are available on the iPhone at all.

is reminiscent of how the United States, NPD Group issued a press release, in a strange place earlier this week, who spoke "The market tablets

outside > the iPad "(emphasis added). It also included the intriguing phrase, attributed to Stephen Baker, vice president of industry analysis for NPD, said: "According to the tracking service consumption NDP, 76% of consumers who bought an Apple tablet not even consider the iPad, an indication that a large group of consumers looking for alternatives, and an opportunity for the rest market to grow their business. "

We learned from the NDP - which focused on actual shipments rather than sales - sales in the United States pill "sales outside iPad" from January to October amounted to 1.2 million units, which reported $ 415 million (average selling price:. $ 346)

ten months? 1.2 million sold? This represents an average of 120,000 per month, or about 4,800 per working day (from NPD measures retail) across the United States. The United States is a great country.

But wait a minute. We will remember, the study of NPD does not account for the iPad, which, as John Gruber has probably sold about 10 million units in the United States during the same period, which would give a share of 89%.

NPD report, the top sellers were the TouchPad (17% in sales of 1.2 million: 204 000 units in total), followed by Samsung (16%, 192 000 units), Asus (10%, 120,000 units), Motorola (9%, 108,000) and Acer (9%, 108,000).

(108,000 Motorola interesting to compare the total number delivered, which we heard before was 790,000 in the whole course, some of them would have been -. -. Middle shipped outside of S. U . On this basis, only a quarter of the Xoom for the U.S. market has sold.)

Why Democrats ignore the iPad, though? This is the pill that is actually selling well. Relatively well. As Gruber also points out, the whole "76% of consumers who bought an Apple tablet not even consider the iPhone" is a meaningless statement until you know how many consumers

was

buy an iPad. Below 76% is 11%, or 8.3%. This means that, even among those who bought a touch pad, at least half believe that the first iPhone.
Clearly, people in the United States purchase pills tend to look the iPad in your buying decision.

context also gave no figures for the iPad, I thought it was weird. So why, I asked a representative from their context, not the data to talk about the iPad?
"Obtaining accurate data on Apple's hard," he said. "This is due to Apple to pay attention to their data available on the market, apart from what they say themselves in the market. Thus, while most research companies, including the context may report what they see flowing through channels that control, sales go through the Apple store, for example, is a fact that Apple does not communicate. "

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