Fire Alarm Companies

Boilersrock

sends word that an agreement was reached between Kellogg (the manufacturer of products for breakfast very good), Maya Archaeology Initiative (unrelated with with breakfast items). As you may recall (and this will certainly help link), Kellogg disagreed with the use of a toucan on its logo AMI, AMI despite the Toucan Toucan looked like a real instead of a pusher grains too busy. Kellogg also said maya pictures, apparently based on the fact that your site features a cartoon wizard terribly insensitive.

fast forward a few months and it seems that, against all odds, cooler heads and common sense prevailed. Kellogg dropped the case against the MAI and has made serious progress towards the rehabilitation of his image:

Battle Creek-based Kellogg Co. is convinced that their brand Toucan Sam character is not in danger, and San Ramon, California Archaeology Initiative Maya can continue to use their own logo toucan. In addition, Kellogg has donated 100,000 U.S. dollars to cover part of the cost of long-planned construction of the Mayan culture center of the AMI in the Petén, Guatemala neighborhood, said the spokesman Sat Haswell May

Not bad for a couple of months of negotiations that began with the IMA, to look into the barrel of a multinational nastygram. AMI not only to receive $ 100 000, but Kellogg has taken steps to clean up its image online, and, after the removal of offending sorcerer and his imagery that accompanies your website:

In early September, Fox News reported that the first Latino exchanges between the MAI and Kellogg led the company to rethink how the Mayan culture was portrayed a Froot Loops-adventure game on the line, which was then removed from the website of Kellogg, according latino.foxnews.com.

"AMI raised some points on the cultural sensitivity of one of our marketing executions that had not considered, "Fox News quoted as Latino-Charles. "As a company always committed to diversity and inclusion, and responsible marketing, Kellogg has this problem very seriously."
Kellogg seems to realize this kind of nightmare public relations was triggered just about the cease and desist from their efforts do not stop with $ 100K and a Web site laundry:
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