Tuesday, November 15, 2011

Sharp FanLabs goes inside soccer fans' minds, measures loyalty with brainwaves (video)

No matter what country you are, you will find at least one body painting sports fan ready to act a fool on behalf of the fans. To find out what makes them tick hooligans, Sharp, building trucks out of Euro 2012 to measure the brain waves of the parts of fans thanks to biometric technology. Once inside these mobile FanLabs, volunteers watch the game wearing a helmet company NeuroSky - a super-sensitive EEG using dry electrodes to measure brain activity. By looking at brain waves, heart rate with the voice and emotion, the researchers hope to reveal what levels of care, stress, relaxation and excitement goes through a fan, while supporting a specific team. Even if you do not pay your melon to science, you can always join the online fun, and see how they compare to fans worldwide. Therefore, the bust of body painting, making the foam fingers and watch the video after the jump.

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FanLabs is acute in the minds of football fans, loyalty measures brain waves (video)
source FanLabs is acute in the minds of football fans, loyalty measures brain waves (video) originally appeared on Engadget on Mon, October 22, 2011 10:26:00 p.m. EDT. Please see our terms for use of feeds.
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