Sunday, October 23, 2011

Wall Street Journal Europe Doles Out Cash And Favors To Inflate Circulation Numbers

I can not find now, but only a few months, I had a discussion in our comments with someone who insisted that the newspaper or paywalls will always be a better place for advertisers, as really are, knowing that his readers have been and could check and verification of this information. I noticed that the newspaper industry has a long history
to increase traffic by fraud. In response, they said that will not happen again. It seemed laughable. In fact, reports have reached the Wall Street Journal Europe was involved in a complicated scam massively increase its circulation by the number of companies giving money to buy copies of the document to be substantially reduced prices. Worse, it seems that some of the offers involved signed contracts with the Wall Street Journal, who promised positive coverage of the organizations participating in the plan:

The Guardian has found evidence that the newspaper had been funneling money through secret European companies buy thousands of copies of his own role at the rate of knock - down, advertisers and readers misleading the actual circulation of the Journal.


strange
The pattern consists of a written contract in which the Official Journal of a company convinced to cooperate by agreeing to publish articles that promote their activities, a movement which led to officials to accuse the paper handling of violating journalistic ethics and endangers the reputation evaluated for editorial quality.
Coming in the wake of the scandal of the word piracy, it's another black eye for Murdoch's News Corp, but it seems much worse, given the general reputation positive all the Wall Street Journal, when it comes to reporting and ethics Editorial
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