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constant innovation, ruthless efficiency and excellent products helped the company to Steve Jobs ahead of his old rival

Apple is now bigger than Microsoft, his old rival. Not only in market capitalization, but also in quarterly revenue and profits. Its huge, incredibly efficient and takes advantage of its strengths - branding and marketing, and uses them to promote world-class hardware and software as an elegant and easy to use product

And now looking to China: "I have never seen a country with so many people to the middle class who aspire to own the products we make," said Apple CEO Tim Cook. It has eyes to new possibilities of hundreds of millions of people in a way that no Western company has another: not only want to sell phones that want to sell iPads and Mac. If you click and China, the fact that some Chinese cities have fake Apple stores were so good that they were indistinguishable from reality -. While Apple has room for growth years

iPod revolutionized digital music

Apple began its comeback with the iPod, launched on October 23 May 2001. He was the first digital music player, but he was by far the best in the class (due to a clever choice of the hard drive - the first of Toshiba, which has obtained an exclusive contract Apple) and that had already developed a super video connection, known as FireWire, which is adapted to transfer songs.

friendly easy victory for consumers. Apple has revolutionized the digital music player and music market shock. Then came the iPhone, which Apple was not the first with a touch screen, but it is much better than previous efforts by companies like Nokia and LG, who ran for the presentation of Steve Jobs, but fell since the loss.

Apple has not been able to dominate the smartphone market, it is remarkable that Google's Android system mimics the iPhone (but not before its release: it uses a system based on the keyboard seemed a BlackBerry). Given that dominates the market for Android smartphones that run on more than 40% of phones sold today, compared to 18% of Apple or something, we could say that "the interface of Apple" dominates.

success iPad tablet

Then, of course, is the iPad. Apple has spent nearly ten years, domestic and foreign, development, Steve Jobs believes that the announcement of Bill Gates in 2001 of a bar of Windows was interesting, but the design team led by Jonathan Ive can do something something with a touch screen was a real pleasure to use. Thus, it was abandoned, but the tactile experience was used to develop the iPhone. The iPad was the next step, and while Apple is back - just like the iPod - is not the first on the market, which dominated completely. Who holds the Guinness World Record for being the fastest selling gadget ever. The participation of the iPhone on the market is 75% and to maintain their lead until 2014.

"I still believe that the tablet market will be larger than the PC market," said Mr. Cook, after the results.

The only thing is that Apple does not manufacture equipment. But Cook, who was hired by employment in 1997 changed all that. Apple provides the hardware contract for companies in China and Taiwan. Its material is more serious rival Samsung, the South Korean conglomerate facing a series of legal battles over patents on mobile phones, smartphones and tablets. Samsung also has a new flagship Android, has just been published, but without the immediate availability of the iPhone in the UK 4S. Yet, ironically, Apple is also the largest customer of Samsung. They need each other.

The key is to compete with Amazon, which sells more content from Apple, but also makes the material through their Kindle, and in particular the fire tablet inexpensive. When the benefits of Apple hardware, Amazon wins on the content, the location at opposite ends of a single market.