Monday, October 24, 2011

Mattel's Lawsuit To Claim Ownership Of Bratz Comes Back To Bite Big Time: Told To Pay $309 Million

, "live-over-IP, IP die." You may remember the infamous legal battle over who owns the Bratz dolls. I will not spend the whole story, but basically said Mattel had the rights to the Bratz dolls because the doll manufacturer Mattel worked (but not in the design work of the wrist) at a time when he developed the wrists (not during working hours). This guy finally went to the competitor MGA Bratz dolls produce online. Accumulated Mattel wins first round of the case. These victories seemed to overflow lot. He not only gave Mattel the rights of the original Bratz doll, but all plans for the future as well, although no one has nothing to do with Mattel.



Fortunately, mental health was recovered at the appellate level, and over time things have changed a bite to Mattel filed the complaint in the first place. This is because demand has allowed MGA-attacked against the violation of trade secrets. In April, noted that this could end up costing 88.5 million Mattel, the court denied all allegations of Mattel and MGA on the demand side of trade secrets. turns out that the result was still more detrimental to Mattel. The court not only to keep the price of $ 88.5 million a jury gave him. Instead, while "reduce" the price of the jury to 85 million, which is then inserted into another $ 85 million punitive damages

and

said Mattel to pay $ 137 million in legal fees to AMS. total bill? Mattel to pay $ 309 800 000. All for an application
Mattel took first. Not to mention some
$ 400 000 000 that Mattel spent on legal fees in this fight. Add it all up and the decision to pursue Mattel seems to have cost the company upwards of $ 700 million

Find best price for : --Mattel----Stephan--

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