Fire Alarm Companies

A VC management
wrote Swedish Heavy Metal, but what can we learn from Hellraisers really sweaty with bad hair?

Photo by Flickr. Some rights reserved.

was an unlikely place for a metal epiphany, the soft murmur of Lake H?rsjon against the tile and the heady aroma of Swedish pine in the air. Freak Guitar Camp Mattias IA Eklundh attracts ambitious guitarists Scandinavia and beyond, but in 2010, took an odd couple. P?r-J?rgen P?rson and Hans-Olov ?berg were twice the age of everyone else camped to complete his collection, extraction and riffs, but the VC and his accomplice banker who became the crime beat writer an idea: Can heavy metal as a metaphor for business? And could go far this metaphor?

Breaking the Law

Three years and the couple wrote Heavy Metal Management, a hedge Bible monochrome completed with Nifelheim 'inflexible' the necessary pictures bloody, "epic" Motley Crue and teachers satanic symbolism, Watain. The Wealth of Nations is not, but it is an amusing metaphor certainly prolonged struck a chord with the community started, but was the best selling book in Sweden in December, and sold 10,000 ebooks language Swedish in the first two weeks of January alone.

"Aside from the number of the beast - 666 - Heavy Metal Management is

never

heard a presentation on the rock star. key success factor is to "focus on creating value for shareholders? We do not believe it. Briefly, the management of heavy metals is to take advantage of its own, without looking in a other direction. We will show that there are also virtuous circles in hell. In the jargon of the business is called "the art of building sustainable long-term customer" or something totally lame like that ... "

Bad to the Bone

The book makes more sense when it comes to history, find the right angle to the story that attracts people.

"Take the example of the investment company that almost never sells its holdings, which invests only in companies the CEO (who is also 80 years) understands (the things like insurance agencies) and a company that never plays the dynamics of the stock market do things like stock splits to make shares available to the general public who can not afford to pay up to $ 130,000 for

share ... "

However, Warren Buffet's Berkshire Hathaway is one of the most admired companies in the world, led by the able and eloquent narrative that describes the inner workings of the companies they invest in.

from 2011, report of BH: "We found that if you advertise an interest in buying collies, a lot of people will call hoping to sell his cocker A line from a song country music expresses our feeling about new projects, restructuring or auction sale as:. "When the phone does not ring, you'll know it's me. "

Highway to Hell

P?rson is a seasoned European VC in Europe, beating a number of important agreements to serve on the board of Spotify, Russian classifieds site Videoplaza Avitus and a tool, but Frank fronts and Xerox perfect copies, bridges, and a decent voice. After years in the business world could be forgiven for wanting a bit of fun - and a soundtrack worthy. But talk to him, it is clear that under the leather fly virtual war paint is deadly serious about his method of heavy metals.

"Be epic. Become a master. Instinctively Know. Be sensitive. Seas forever. WORLD."

"We sang the praises of the rational, methodical ourselves in the analysis of the activity they saw But look deeper into the findings and successful companies are anything but analytical - .. call us emotionally This is why they were able to hire people, why people with the same mentality come work for them and how to attract customers. joined this emotional connection. "
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