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launch iPad mini can be seen as a response to competitive pressures, both current and future

On October 23, Apple announced the iPad Mini is expected.

The company also surprised soon also introduces a "fourth generation" iPad, quickly replacing the March 7 March this year, seven months and a half earlier.

the same day, Tim Cook has proudly proclaimed a landmark iPad: 100m shipped since its inception in April 2010. Impressive.

No less impressive, Wall Street analysts quickly made their removal and concluded T4 iPad shipments - to be officially announced two days later -. We would miss expectations

were right. Where lights expect somewhere between 15m and 16m iPads, the actual number was 14m T4. Using the average selling price (ASP) that we will discuss in a moment, a "miss" results in 2 million units over 1 billion (? 622m) in lost revenue.

compared with 17 million iPads sold in the third quarter (ending in June), 14m units T4 resemble a sharp decline.

This is not in line with the rapid growth that the iPad has shown since its inception in 2010. In a "Quarters after launch" basis, the iPad uses to grow faster than the iPhone. Now we see a decrease in units sold 15.4m Q1 (ending December 2011), and only a modest increase of 26 % Q4 last year. Where are the go-go days of 70% year growth of 100%, even after years

Two days later, in the October 25 conference call, Apple's CEO tried to put a better face strangely anemic growth at 26%. As noted Horace Dediu, Tim Cook said a different number:

sale thru

the units actually delivered to customers rose by 44%. Not great, but not as hot as 26%.

(See detailed explanation Philip Ellmer-Dewitt is here, in essence, when a product is delivered, it "changes hands" .. The channel partner "takes the title," which means that Apple moves book distributor for Apple, sent items therefore counted as income, even if they are

sold thru

-. namely that where sold to end customers the volume of Apple products delivery to retailers is less than the volume

sold thru , channel inventory down, more commercial shipments outside in. This is how Apple considers revenues rose 26%, while

sell thru

increases by 44%. A probable explanation of the exhaustion of the last quarter of the inventory channel due to the room for two new iPad models.)

use Thus, the iPad might look like this story: last year, the iPhone updated annually moved from June to October, and, therefore, Q4 iPhone sales disappointed, but the rapid growth of the recovery Once the model sent again, the trend is now also applied to the iPad.

No, the iPhone and the iPad different behavior than in the previous scenario.
returned to the SEC and extracted data for the iPhone and iPad tracking table after the ASP for the last eight quarters:

Find best price for : --iPhone----Philip----Cook----iPad--