Friday, December 9, 2011

Getting It: In A World Of Digital Abundance, Sell The Scarcities

A recurring phrase of the copyright industries is that you can make money with digital products, if they are available free online. For what was Techdirt pointing for years that not only are many ways to do just that, but many people have already invented as a result. One of the columnists of the newspaper The Guardian remarked one of them - in a digital world of plenty, you can earn money by selling the shortage of partners:

Proceeds from the recordings have been bitten by a decade while living are increasing rapidly. Warner Brothers albums free online version to advertise upcoming shows. HMV UK is closing 40 stores, while tickets for a concert Rihanna can cost 330 [$ 500], and Coldplay $ 180 [280]. Madonna headquarters is more than the total recorded. An artist of high U.S. are estimated to earn between 80% and 90% of revenue from the live performance. In the U.S., touring revenue that raised $ 1 billion in 1995 totaled $ 4.6 billion last year.

The article lists other manifestations of this trend, as part of Blair $ 160,000 for a speech "in the flesh", double the attendance at museums and galleries, 90% of Notes at the British National Theatre and Royal Shakespeare Company, and the fact that even the "lowly" authors are "literary festival appearances (payers) can compensate for the decrease in advances of books and, in the case of poets, eroding the copyright. "

But one of the most significant examples are:



artists such as Stephen Fry took to read their books in public, a Dickens


Dickens conducted his reading tours U.S., partly due to piracy of their works prevailed, so he made some money directly from the number of copies published. But amid this abundance is not desired, it was still able to sell the shortage final - their presence - to win in large part on the reputation of their pirated works created.
The same is true for countless other writers, musicians and artists, before Dickens, who lived when there was little or no copyright, and whose work can be copied freely. In other words, people have used the abundance to scarcity of the sale, not just for years, but centuries. Perhaps it is time for the copyright industries today have received the message.

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