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Two years ago, the CEO of Apple, then, told financial analysts why the "avalanche" of tablets 7in would fail. Watch now how your reasons?

So if Apple really launch a 7.85in "mini iPad", how does it fit with what Steve Jobs said two years ago? You will recall that on 18 October 2010, Jobs appeared in the discussion of the results of the benefits of Apple to put in their two billion in value.

Apple

then had a good quarter, with sales of the new iPhone 4 went well (a record, with sales up 94% year on phone a year to 14.1 million, and sales of the iPad had also started gaining ground -. since zero when the iPad was released in April 2010, just six months earlier, to $ 4.2 million for the three months to September

But at IFA, Samsung showed a 7-inch tablet - and others have begun to enter the tablet market, focusing on 7-inch devices in part because it was cheaper screens

So what Jobs said? After taking a Potshot RIM ("We have now passed RIM, and I do not seem to catch up in the foreseeable future") and the lack of turnover for Android phones - estimated by analysts at 20 million quarter, while Nokia Symbian is more important in 29m ("Unfortunately, there are no reliable data on the number of Android phones are shipped each quarter hope that manufacturers will soon start reporting the number of Android phones shipped each quarter. "- a hope that has not yet been completed).

Microsoft had just released Windows Phone, there was no reason to argue that as a competitor.

And now we come to the tablets. Transcript courtesy of Seeking Alpha

I want to comment on the avalanche of tablets poised to enter the market in the coming months. Firstly, it seems to be only a handful of credible competitors, not exactly an avalanche. Second, almost all of them use seven-inch screens, cons about iPad screen of 10 inches. Start there. One naturally thinks that a seven-inch screen would offer 70% of the benefits of a 10-inch screen. Unfortunately, this is far from the truth. The screen measures are diagonal, so that a seven-inch screen is 45% the size of 10 inches, the screen of the iPad. You heard me right,. Only 45% of the size

If you take an iPad and hold it upright in portrait view and draw an imaginary horizontal line mid-bottom of the screen, displays seven-inch tablets are a bit smaller than the bottom half screen of the iPad. This size is not sufficient to create great tablet apps in our opinion.

So, how do you respond to that, Mr. Jobs?

Well, one could increase the resolution of the screen to compensate for some of the difference. This makes no sense, unless your tablet also includes sandpaper, so that the user can sand down their fingers about a quarter of the present size. Apple has done extensive user testing on touch interfaces over many years, and really understand these things. There are clear limits to how much you can physically place elements on a touch screen so that users are not able to exploit, tap or pinch. This is one of the main reasons we believe that the screen size of 10 inches is the minimum size required to create great tablet apps.

Third, every tablet user is also a smartphone user. No tablet can compete with the mobility of a smartphone, its ease of installation in your pocket or bag, resigned to intervene when used in a crowd. Given that all tablet users will already have a smartphone in your pocket, leaving precious display area to fit a tablet in your pocket is clearly the wrong choice. The seven-inch tablets are tweeners, too big to compete with a smartphone and too small to compete with the iPad.

Let

Note that 7-inch tablets "tweeners." You would think that if the "mini iPad" is the kind of size, then Apple executives have practiced your answers ", but Steve Jobs said that the tablets of this size were tweeners" for the event on Tuesday.

Oh, and back to Steve Jobs October 2010

point remains true, of course, but the question must now be: if the tablet 7in (or 7.85in because Apple is expected to unveil - but not too true) are "tweeners" how applications written for the 9.7in iPad look?

A little math: if the iPad has a smaller screen 7.85in, and the same 4:3 aspect ratio as the current iPad, then you will have a screen area in 29.6sq, compared to 45, the iPad 2 places today - so that would be the new two-thirds of the area (or the oldest is 50% larger, but depends on what is used as the denominator)

However, the Google Nexus 7 has a 7-inch screen, its proportions - 16:10 - means that the actual area of ??the screen is 22m-inch Amazon Kindle Fire, which also has a 7 inches diagonally, it is even more strange proportions - 17:10 - which means that your area is 21.4sq in.

This means that the "mini iPad" would be, if these measures are the same, they have a display area of ??a major third higher than the one of two devices (or their screens would 25% smaller Again, choose the denominator).

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