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"mini" Three tablets will be in the race for interested buyers - but the strategies of its leaders are very different

So the big reveal happened, and now the Christmas period, where everyone will talk about the different mini-tablets on offer - mainly family Amazon Kindle Fire, Google Nexus 7 and a mini iPad .

Here is a easy prediction: the mini iPad will sell much more than either of the others. In fact, it could sell more of them together. The reason is simple: to be sold in many countries more than one of the other two. Apple plans to sell the iPad mini from November 2

Thanks to the Apple Store (www.apple.com), Apple Stores and some Apple Authorized Resellers in the United States, Australia, Austria, Belgium, Bulgaria, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Singapore, Spain, Sweden, Switzerland and United Kingdom.

count em '- that is 34 countries. However, the range of Amazon Kindle Fire goes on sale in the United States, United Kingdom, Germany, Italy, France and Spain - which is six countries (although, of course, the States States at least 250 million potential buyers, and five European countries millions of buyers too).

Meanwhile, the Google Nexus One 7 - should soon get a shot of 32GB storage, and maybe even a 3G version - has been sold since July in the United States, United Kingdom, Australia and Canada, and from August in France, Germany, Italy and Spain.

country perhaps more will be announced at the event on Monday. There are eight countries - and while they are also very large, covering hundreds of millions of potential buyers, which is not a patch on 34 countries. Therefore assume that the mini iPad will sell millions and millions this quarter.

The more interesting question is what happens in countries where all three head to head. And while Apple is trying to do what he did with the iPod market - conquer the top, then lower the price space and size to scan what remains - it is very different dynamic happens this time . Look specifications, and some things that jump

. Mini iPad has a bigger screen than all but the Kindle Fire HD (which will probably after the "iPad standard" market)

. Mini iPad weighs less than any other, although the larger screen

. Costs iPad Mini

much

more than others.

How

than last year? Because Google and Amazon are both selling their products at below cost or - in the case of Amazon, and you want to return to profit by selling them to the press, and in order to Google because he wants to stimulate the market for Android tablets in what seemed a niche in the market (one who had attacked Amazon 2011 Kindle Fire output in the United States).

This is not exactly as January 2004, when Apple released the iPod mini - a physically smaller device that was his first step into the growing market for smaller capacity, had already left alone, while increasing capacity in the "full-size" iPod.

At that time, even if it was (even) more expensive than some of its rivals - iPod mini 4 GB will cost $ 249 (about £ 155) - was competitively priced with other like the Nitrus Rio launched in the same month.

now that has changed, because Amazon and Google are ready to eat the losses on the equipment if they can do until the software - or even, in the case of Google, just take a little market share, while people use the Web.

sales estimates tablets first generation Kindle Fire vary between 5m and 7m. Amazon will probably want to sell more this time, Horace Dediu Asymco but points out, "the Amazon Kindle will sell as many as they do, but the number is not going to be the best that I could do. "

Amazon

not

not convinced? Listen to Jeff Bezos, Amazon CEO, the company announced new quarterly figures: "Our approach is to work hard to pay less for Sale devices close to equilibrium and can pack a lot of sophisticated equipment at a very low price ... and our approach to "re working -. $ 199 Kindle Fire is the best selling HD products worldwide through Amazon No1

not tell if it's selling book Fifty Shades three in the United States or worldwide, or if it is for the Kindle version, or both imprecision paperback version (maddening is one of the hallmarks Bezos in his public statements), and as editor of the James knows how many books are sold on Amazon (although probably in the tens of thousands of people per week) we still wondering a bit. But the goal Bezos is clear: sell at a loss of sales include content

Is this a good strategy? Consider that Amazon has announced a net loss of $ 274 million for the quarter and expects that in the next quarter to do anywhere from a net loss of $ 490 million to a net income of $ 310 million. This is the biggest difference I've seen such a provision, even if you allow $ 290 million of stock-based compensation to pay, saying that Amazon will do anything for a loss of 200 $ and $ 310 m profit. Half a billion in one way or another.
So Kindle Fire is great news for customers, who get a cheap device, but the Amazon shareholders may be wondering a little. (Another thing to consider:? If you buy a Kindle Fire content you submit to Amazon user variable price is higher than a visitor for the first time on Amazon)

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