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tonight launch Mini iPad will be quickly followed by lavish event for Microsoft Surface Thursday tablet

is the story of two touch screens this week, Microsoft and Apple head to head the launch of its latest tablet devices. Microsoft has released the stops to convince the world that the surface is small tablet to beat, with a safe free event in New York Thursday. Apple, a company notoriously secret, prefer a public relations strategy that would at least surprising failure by any other organization imaginable. Dedicated rumor sites buzzing with speculation for months in advance, the evangelists themselves Apple promoting soap into a frenzy of excitement.

is a lively tablet market with the best selling Amazon Kindle Fire and 7 Nexus runs on Google's Android software. Apple has realized this potential and, given its competitiveness toxic, Google will delete the small tablet market. Microsoft needs a minor miracle to reverse their fortunes.

is a product with great touches of fat cover becomes a keyboard and magnetic, minimal, apple-like. There is a camera and an emphasis on desktop software, indicating that Microsoft is releasing this as more of a toy executive, but there is no 3G connection so that buyers do not have to worry about a additional contract. The real fun is Metro interface navigation impressive so designed that it feels like a breath of fresh air pixelated composed typography and navigation tart squares of bright colors. Pre-orders for the amounts sold in the United States during the weekend, it seems that the tribe moved.

Microsoft launched its first tablet in November 2002 - nearly eight years before the iPad - but the years following rotation-selected, tapping the pen tips are not exactly JK Rowling year Microsoft. The incarnation as a coffee table touch did not speak to the mobile trend, either. Late Apple CEO Steve Jobs did not hesitate to hold the knife in the Microsoft awkward beast in a jubilant side at the launch of the iPad 2 in 2011, Jobs said that Apple had sold 15 million iPad in the last nine months of 2010 - "more than any tablet PC ever sold."

Dan Crow, former head of Apple engineering and project manager at Google, think this is a sign of maturity that Apple pushes more specialized sectors of the market. Microsoft is a product diversification largest touch screen that consumers have not warmed up. "Touch screens have been tested on their desks for years, but when the screen is oriented vertically las hands touch ... I see that supports traditional desktop computers, but the proportion of tablets and smartphones will continue to grow, and tablets are eating into the notebook market. "

Apple Where do we go from here? Crow believes the company has reached its maximum, and that the new mapping tool is bug-ridden it was a mistake that would have been impossible in employment. "This is indicative of the type of errors that Steve was very good at stopping. They accumulate over time and erode people's confidence in the company. Think I may have seen the Apple peak. We are beyond the age of gold. "
Two days after the release of the iPad Mini, and quite possibly a new MacBook, the fourth quarter results will be sent to Apple. After a sad week for equities Intel, Microsoft and Google, investors will turn to Apple to raise the spirits and funding in the area of ??technology. Last quarter, Apple admitted rumors disrupt product sales, but this quarter is expected to see the launch of the iPhone 5. The next quarter will be the largest, covering Christmas and see that the iPhone 5 Deluge roll in. It is worth recalling that the talent of Steve Jobs was not to predict the future. It was in creating good products, then - largest supplier - convince everyone that this was the future. Microsoft had better hope that their banter worked well.