Fire Alarm Companies

Regional Strategy

freesheet "mobile first" major repairs include Metro.co.uk

Regional freesheet Metro is

launch new web applications a multi-platform for Android and Kindle Fire Edition, as part of an aggressive "mobile first" strategy to overcome its dependence on the distribution of printed London Underground.

Daily Mail & General Trust

owned by Metro, which publishes editions in cities across the UK, is preparing to launch an Android app in the coming days - an application Apple launched the last year - with a major overhaul of the Kindle edition Metro.co.uk and fire due before Christmas.

The new website will be released on December 5 and will allow readers to "slide" stories - to scroll through pages by flipping your fingers in your laptop, notebook or tablet screen - a precursor to create personalized editions.

Linda Grant, CEO of Metro, said the newspaper was the "original mobile" when he launched the orientation of subway passengers in London in 1999.

"It is most appropriate for the purpose now as it was in 1999," said Grant. "Like all good visions will always be a work in progress. Finally platforms and devices take advantage here beyond tomorrow impression. "

Grant said Metro "had not seen a wave" Impact of Time Out London, freedom, and the launch of Virgin Media Wi-Fi in London Underground made no difference in the number Metro readers.

Kenny Campbell, editor of Metro, said that as a solid, profitable printing is imperative to ensure that the title does not miss the shift to digital consumption.

"Trying to stop this movement would be like trying to build a dam and stop the tide out," he said. "It is impossible. We do not need a dam on the subway, we need a boat. 'S Not on managing decline in the subway, is a company that we have a lot of potential growth. " Kenny told Metro, which employs over 80 members of the editorial team, is another advantage of record sales and year - even if the impact of the London Olympics were shattered - and its parent company has agreed to title.

Metro

The agreement covers seven and a half and covers the free distribution of 250 stations and 14 bus stations in London.

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