Saturday, March 9, 2013

HTC opens store-within-a-store in Germany, hopes it's your One-stop shop

HTC tests storewithinastore in Germany, wants to be notsoquietly brilliant at retail

electronics giants who want to compete for the attention to detail, but not always ensure a permanent presence may have something in common: open a small shop. Apple did, Microsoft did, and practically based Samsung Galaxy S III launch. HTC's next at bat. Although it has stores in Asia and parts of Europe, the intelligent designer is testing a store within a store in the giant Saturn-Markt store in Hamburg, Germany. Turn around and you can buy or try a device like the One X or Windows Phone 8X with accessories - including the Beats, of course - with a dedicated staff to assist you. HTC did not immediately have more details on the plans when we arrived, but we are talking about

mydrivers new stores such as seminars that help make sense orientation. There is no guarantee that HTC will benefit from forging their own retail space in what is often regarded as hostile territory, but even so, the measure can not hurt when the company is struggling to relevance

Filed under: mobile phones, Portable Audio / Video, Mobile, HTC

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