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Dan Biddle recommends "Twitter programming their channel program for broadcasters

recent Channel 4 documentary Dogging It was a mouth beat the UK, thanks in part to recommendations mouth-to-mouth on Twitter, as it was broadcast.

Associations head

Twitter broadcasting in the UK, Dan Biddle, use the show as a key example of how television can benefit from Twitter ringing in his speech at the MIPCube conference in Cannes, exhorting Twitter thought of programming broadcasters that their channel program. "

Biddle showed tweets from celebrities and ordinary at the same time to show viewers how they reacted to Dogging as it was broadcast. "Twitter has gone mad," he said. "People have become more because the material leaving Twitter was so much fun."

Biddle also welcomed the deodorant brand Lynx for their quick reaction to any of the characters in the statement documentary Lynx was the perfume of choice when dogging.

Instead of panicking about the negative publicity, the official Twitter Lynx Effect "A good choice of perfume @ Channel4 - guaranteed to get a little more attention, regardless of the situation. . DoggingTales # "

then followed the next morning with a team photo parody social media meetings Lynx "crisis" with similar masks doggers in the documentary.

"The key was Lynx was here [on Twitter] and Lynx also found the jokes after the show, and since this is something we can do something outside" Biddle said. "Twitter has the potential to reach and bind to their audience."

Mobile has been an important part of Twitter activity around TV shows. Biddle said that 60% of active Twitter users access the mobile 200m service, but that percentage is 80% in the United Kingdom.

"40% of tweets in the UK during peak television is television. Twitter is the part where we see on television," said Biddle, who cited previous assertions CEO Dick Costolo Twitter is a reinvention of the village.

"If you imagine that instead of the city, watching TV, Twitter launched the biggest sofa you can imagine, and everyone is sitting on it at the same time."

Much of the presentation focused on Biddle examples of how broadcasters and British producers have joined Twitter in their shows.

were covered Question Time with the BBC to launch a second Twitter account @ BBCExtraGuest to someone off camera to livetweet each episode, tweets ITV2 city fans during commercial breaks only way is Essex and Ant and Dec get followers suggest opening gifts for each episode of Saturday Night Takeaway.

not, needless to say, a certain amount of interest here. Twitter is not the only online destination stations promote their viewers - think Facebook pages, official websites, catch-up TV services and more
Discussion

Biddle
praise Fight Channel 4 show Hugh Fish, a documentary featuring Hugh Fearnley-Whittingstall which aims to change the way supermarkets source of fish, and awareness of their clients.

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