Fire Alarm Companies

Many times when a company has an early release of his work has been released into the wild, responds in the same way that Fox responded when an unfinished version of the movie Wolverine leak. He complained of the leak. Entered the FBI involved. He said goodbye to one of its own journalists who reviewed the copy away. Finally, all this leads to the arrest and conviction of the person who leaked the film. Throughout the duration of the test, we try to explain how Fox could turn this to their advantage leaks using the leak as a promotional opportunity.

When comparing this chain of events in the last report for the rapid release of new mobile games Double Fine, Director of East of Justice, you can Double Fine see that a better understanding of the reality of Fox and many other companies.

"While I was going to work this week, and I get a call from our coach saying," Hey, uh, it seems that the game is live in each territory. And I said, 'What?' "Looking back, laughs Chi, but for a while I was worried about how this early release could harm the reputation of their game.

" It was not what I wanted to see the world right now, "he said." At Double Fine, we are proud to put a solid product out there to be something there that was defective and was not ready yet very frustrating. "

At this point, Chi had a number of options. He could follow the example of Fox and are complained early release and said to all those who have downloaded the game to stop playing because I had not finished. He could threaten the players if they released a video or screenshots of the game or he could do what we tried to tell Fox could do use it as a promotional opportunity. And that's exactly what he did Chi.



"I guess I kind of just became a beta test," said Chi. "I mean, if people find bugs that we have not found inside, I'd love to hear them so I can fix it," said Chi.
Even a few days later, Chi said he received a lot of valuable information that Double Fine has helped to eliminate errors and make the game free-to-play elements less restrictive for non-paying players .
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