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Apple sold 300m IOS devices using a single size for the iPhone and the iPad. This can not last much longer

is the end of a size iPhone / iPad unique.

Apple has sold more than 300m IOS devices using a single size for the iPhone and one for the iPad. I am convinced that this can not last much longer. Soon I think we will see a number of physically distinct iPhone and iPhone models.

reach this conclusion from three angles.

Let me start with an analogy of history. It's 1974, I sat across the street from Burberry Haymarket in London emporium to see a herd of tourists leaving the store, each with the same dark blue suit and a Burberry scarf distinctive. Once the icon of the British nobility (as perceived by non-British), to the police station in coats, scarves and other supplies country squire, Burberry has lost its reputation by sticking to a numbing repetition of taste. The company that invented a century 20 real contradiction - exclusive marketing mass - had lost its way

Louis Vuitton, however, is the epitome of contradiction. Vuitton is maintained over their game tirelessly to find products that combine the permutations of differentiation customers need, without losing the identity of the brand they want.

For the last three weeks I have been traveling the United States, France and Spain. Spain in particular caught my attention the number of iPhones that I saw in the street cafes, lounges at the airport, hotels and restaurants. An upscale restaurant in Palma de Mallorca team its servers to the iPod Touch that displays pictures of the dishes to customers, with a tap, take their orders. I'm usually careful to draw conclusions from anecdotal evidence - may not be representative of a larger reality - but when I returned to the valley, I heard a story ® Marketplace (audio and text) which confirms my observation: the Spaniards are so taken with the iPhone that prefer to reduce their spending other amid the severe economic crisis without this essential component of their identity.

How long before customers are facing left, looks good, see you all with the same phone or a tablet and start to itch for something different ?

My friend Peter Yared argues that the trend has already begun in the UK, where "Class 18-25" now favors the wide variety of Samsung devices as a relief, even iPhone.

And, lest we think this concern about the identity of fashion taste is below Olympic Apple on store shelves Hypergalactic Cupertino company will bring us back to Earth :

We can say that one size fits all simplicity of Apple has been good. I hear an inflexible European retail magnate Apple regrets (he said'' totalitarian'') even where policies are fine with the low number of references (references to different products) which produced the turnover Apple monstrous. (A competent, well envy the Apple stores, where, as he says, the cash register keeps the customer.)

However, Apple is no longer marginal, on the brink of disaster, some reckless challenge established giants. Apple has become a leading brand whose rise to ubiquity now requires a distinction that was not necessary in the years pre-IOS.

for the iPhone, how differentiation is manifested in the change without going capricious and superficial?

On August 1, 2009 Monday Note discuss Apple Tablet rumors, I went up to measure the width of the pockets of his jacket for men (5.5 "to 6", most often) and found that 7-inch (diagonal) would be compressed. But I am biased, I like small computers. I loved my Toshiba Libretto and aspired to a similar-sized MacBook. I had given up the possibility of a "MacBook Nano", but still had hope for a handheld tablet.

Aa wiser minds prevailed and got the iPhone 9.7 inches.

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