Wednesday, September 18, 2013

KitKat for Google? Give us a break | David Mitchell

Only Google executives know why they named its new operating system after a terrible snack Nestl? ownership

The name of the new version of the Android operating system from Google was announced. Unfortunately, it is rare. How sophisticated our civilization has become! When one of our first ancestors pauses momentarily to select a particularly steep bit of rock that deal with the skin of a mammoth, when he or she (who saved my letter), knows where we would all purpose.

One day, you limit the options for roaming some goats with some vines, or working on small pieces of sand stuck in the ground so that there shoot in a few months and in a cosmic blink of an eye, some people have food and shelter, to announce the new name slightly modified something completely intangible release.

They do not actually do something completely intangible. Not even something completely immaterial changes. Nor do they think of the new name for the abstract noun updated. Simply announce the new name. This is where he was the ancestor of the first cycle, the first time you have a fire to be kindled. You started a chain reaction that leads inexorably to the PR.

I am not a Luddite. I have not committed or physical force to break anything. I'm just a whiner in fact - so we need to know what type of operating systems. They may be intangible, but they are not without significance. They are much more close relatives with an ax in his hand is a mission statement. Or a poem, too. But I'm sure you do not really need names and if they are given names, not really paying attention to what these names as they are different from each other - as long as you do not give two different versions of the operating system of the same name. I think I have an idea of ??the most boring farce ever written.

What I do not have, I realize, that tells you the name of the new version of the Android operating system from Google. I just tried to do. After all, if you are interested in such things correctly, then a) You probably already know your name and b) there's something wrong with you.

But I will. KitKat is called. It is not a coincidence. Is deliberately named after the chocolate bar. Apparently, Nestl? is fine with that. It is sponsorship - not paid for the product name to be written in this thing you can not write - but the company allowed. "This is not a type of money that changes hands-agreement," said John Lagerling, director of Android global partnerships.

KitKat so
hit the spot. I know the feeling. Sometimes I wonder how loose a third world scam to take Nestl? would I consider buying a Boost Biscuit. However, Google's decision is surprising. He aspires to be impeccable. As ambitions go, it was not looking especially realistic later that company tax evasion has become more obvious, but it's still a company trying to create an original healthy environment, California. This is why it is called Cupcake operating system. That is why their offices are full of food and drink for employees. There is still a faint echo of "Do not be evil" thinking space and mood of rooms, but with a questioning inflection irritant.

It is strange that you would voluntarily in one of its products in a company with a shameful history of money drained from the world's poorest people. In my opinion, the company risks outweigh the fact that most people have heard of a KitKat A key lime pie. I do not think the people at Google are doing something wrong with the name KitKat - do sell milk powder in the developing world -. But I do not understand why they


other hand, I do not know much about them. These are people who equate a new operating system for a smartphone with a beautiful cake. For me, this is as much sense as naming cancers After Beatrix Potter characters. Apple seems equivalent system based on predatory cats - Puma, Tiger, Leopard, etc. -. This makes a little more sense because of feelings of hostility and fear that each new phase of DIY business with the operation of a computer reminds me

But if the simple numbering or lettering system is too unwacky for any business to tolerate, perhaps not a series of painful chronic diseases be more appropriate? This infinity ward off the grueling boredom of watching a screen, and trying to make him do things, much more effective than a kitten or a bun mind. Sciatica, arthritis, Crohn's disease or - and this is perhaps that the list of names Android is now up - type 2 diabetes. (But why not think of a new name for the second guy came out?)


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