Fire Alarm Companies

scare investors after Wall Street Journal suggests movement indicates weakening demand

Apple shares fell below $ 500 on Monday as Wall Street was spooked by reports that he had cut parts ordering screen suppliers for the iPhone 5 - but others said was exaggerated reaction

Nikkei newspaper of Japan

reported Monday that Apple has reduced orders for LCD screens are used in the iPhone 5, released last September, and suggested that indicated weaker demand for telephones. A number of analysts have lowered their estimates for the number of iPhones sold, Apple is expected to announce its financial results, quarterly on January 23. Affected as investors panicked, because the iPhone is the biggest revenue generator for Apple populations.

"Apple has reduced orders for iPhone components due to lower than expected demand," the Wall Street Journal, citing "sources close to the situation." Their sources said that orders iPhone 5 screens have "dropped to almost half of what the company had planned before the order."

new hit Apple shares, which have fallen from a peak of $ 702.10 in September before the launch of the iPhone. They started in 2012 with $ 424, but after the long boom of the year have dropped sharply since the fall after two sets of disappointing quarterly data and management advice cautious on margins and revenues.

Carol Pepper, CEO of Pepper International in New York, told Reuters news agency: "This is the real estate speculation" Is this the end of Apple? "However, he added, is". It doesn 't have to grow at the pace that I had to do very well. There will be well-known companies in the United States and around the world. "

Apple did exactly the same motion to reduce parts orders in 2011 after the launch of the iPhone 4S, with a similar effect is interpreted as weak sales. The previous quarter saw Apple to sell 37m iPhones folder. With reports from other U.S. carriers AT & T, with the release earlier this year over 2011 iPhone in China, some analysts believe would sell between 48m and 55.6 million iPhones in the quarter ended 31 December.

Evans said: "2012 quarter was 13 weeks - compared to 2011, which was 14 weeks, so even in an Apple like-for-like basis show a 7% decrease in results. "
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